Chief Marketing Officer (CMO) - BRI Finance (Medan Branch)

Join Mandiri Andalan Utama as the Chief Marketing Officer (CMO) for BRI Finance in Medan, where you will lead strategic marketing initiatives to drive business growth, enhance brand visibility, and optimize customer acquisition in the financial services sector. As part of a dynamic team, you'll work closely with senior leadership to develop and execute marketing strategies that align with the company's vision and meet the evolving needs of our customers. This is an exciting opportunity to make a significant impact in the financial industry and shape the future of BRI Finance in Medan.

In this role, you will oversee all marketing activities, including digital marketing, content creation, brand management, and customer engagement. You'll leverage data-driven insights to refine our marketing campaigns and ensure they deliver measurable results. With a strong background in marketing and a deep understanding of the financial services sector, you'll be instrumental in positioning BRI Finance as a leader in Medan's market.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing strategies to drive business growth and enhance brand visibility.
• Lead a team of marketing professionals to execute campaigns across digital, social media, and traditional channels.
• Analyze market trends and customer behavior to identify opportunities and refine marketing strategies.
• Manage the brand identity and ensure consistent messaging across all touchpoints.
• Oversee customer acquisition and retention initiatives, including marketing automation and CRM strategies.
• Collaborate with senior leadership to align marketing efforts with business objectives.
• Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
• Stay updated with industry trends and best practices to ensure our marketing strategies remain competitive.

🎓 Kualifikasi & Syarat

• Proven experience as a Chief Marketing Officer or equivalent role in the financial services sector, preferably in a similar market.
• Strong background in digital marketing, including SEO, SEM, and social media marketing.
• Proficient in using marketing software such as Google Analytics, HubSpot, and Adobe Creative Suite.
• Excellent leadership and team management skills.
• Strategic thinker with a deep understanding of market trends and customer behavior.
• Strong communication and presentation skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Certifications in digital marketing or related fields are a plus.

🛠️ Keahlian

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